SCORE Staten Island Mentors Suggest Ways to Make Blogging more manageable
Does your business have a blog?
“If the answer is ‘No,” your marketing efforts may be missing an important ingredient,” said John J. Amodio chairman of SCORE Staten Island. “Studies have found that companies that blog with relevant content receive 97 percent more links to their websites due to others sharing it. That’s a strong incentive to start and maintain a blog for your business.”
As part of a content marketing strategy, blogging can benefit your small business by:
- Increasing your online authority, thereby building trust and credibility as readers see your expertise and knowledge of your industry.
- Improving your chances of ranking better in online searches.
Websites that generate new content regularly are favored over those that do not. Blogging, however, takes time, creativity, and effort.
In a 2016 study by Content Marketing Institute and Marketing Profs, 60 percent of B2B marketers said their biggest challenge was creating engaging content and 57 percent said they struggled most with producing content consistently.
“As with any content marketing effort, blogging requires consistency to provide results, and business owners may struggle with a lack topic ideas or time constraints, which may stand in the way of a well-maintained blog,” Amodio said.
To help you get your blog on the right track, Amodio and his team of Score Mentors on Staten Island, offer these ideas for making such obstacles less of an issue:
1) LOOK TO YOUR CUSTOMERS FOR IDEAS
What frequently asked questions do they ask about your products or services?
2) SEE WHAT OTHERS IN YOUR INDUSTRY ARE TALKING ABOUT
Why reinvent the wheel if you don’t have to? Provided you don’t copy their ideas, unique perspectives, or wording verbatim, you can address the same topic by providing your own take on the subject. (Note: Including a mention and link to the blog that was your inspiration can generate goodwill — and it may result in that person/company sharing your post, as well.)
3) SHARE A CUSTOMER SUCCESS STORY
Consider reaching out to your clients about being featured in posts. Featuring how your products or services have helped a customer solve a problem demonstrates your effectiveness in a way that doesn’t appear self-centered.
4) CAPTURE IDEAS PROMPTLY
Make use of a good old-fashioned notebook or an app like Evernote. With so many other aspects of running your business on your mind, you might forget those amazingly brilliant topic ideas as quickly as you thought of them. Write them down immediately.
5) SCHEDULE SPECIFIC TIME
Schedule time on your calendar to work on your blog posts. If you make your blog a part of your professional routine, you’ll be more likely to stay on track.
6) CONSIDER DELEGATING, OR HIRING A PRO
If you have an employee who is adept at writing, consider delegating the blog responsibilities to that team member – or consider contracting a freelance writer who will ghostwrite your blog posts for you.
7) USE TIME-SAVING TECHNOLOGY
To save time writing, use a speech-to-text app or the feature in Gmail on your mobile device to dictate an initial draft that you can go back and edit later.
“While these tips won’t make blogging effortless, they will hopefully help you in your efforts to generate ideas and improve efficiency,” Amodio said.
MORE HELP AVAILABLE
For more guidance about blogging and content marketing, consider contacting SCORE Staten Island.
About SCORE Staten Island
SCORE Staten Island is dedicated to fostering a vibrant small-business community within its New York City borough by providing cost-free education and confidential mentoring to both aspiring and established entrepreneurs. Headquartered at 950 West Fingerboard Road, Grasmere, in the iconic Staten Island Advance Building, the organization is Chapter 476 of the nationwide SCORE, a nonprofit association and resource partner with the U.S. Small Business Administration (SBA). For additional information, or to schedule an appointment, SCORE Staten Island may be visited at https://statenisland.score.org; telephoned at 718-727-1221; emailed at info@SCORESI.org, and visited on Facebook at https://www.facebook.com/SCOREStatenIsland.
Media Contact: Barton Horowitz
Relevant Public Relations, LLC